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Value Proposition Design helps you take on the central problem of every organisation – developing compelling products and services people want to buy. The authors of the international best-seller Business Model Generation demonstrate how to construct value propositions customers can’t resist. This really helpful book and its online companion will show you the procedures and tools required to produce goods that sell. This follow-up to the authors’ international blockbuster Business Model Generation uses the same spectacular visual approach to demonstrate how to use the “Value Proposition Canvas” to design, test, create, and manage goods and services that clients genuinely want.

Anyone who has experienced frustration from new product discussions based on instincts and hunches, or who has seen an expensive new product launch fail in the market, should read Value Proposition Design. The book will assist you in getting closer to clients, comprehending the characteristics of excellent value offerings, and avoiding wasting time on useless endeavours. You’ll discover how to create and test value propositions that exactly suit clients’ wants and preferences. The book also grants you unique access to a companion website at Strategyzer.com. You will be able to evaluate your work, gain knowledge from others, and get checklists, pdfs, and other things.

The “Business Model Canvas” from Business Model Generation, a tool embraced internationally by startups and major organisations like MasterCard, 3M, Coca-Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more, needs a companion in the form of value proposition design. With value propositions that sell and are ingrained in successful business models, Value Proposition Design provides you with a tried-and-true framework for success.”

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