In his international best-seller The Innovator’s Dilemma, Clayton M. Christensen uncovered this heartbreaking paradox that was at the root of the failure of many industry leaders: by focusing excessively on winning over their most lucrative clients, these businesses actually paved the way for their own demise by ignoring the disruptive technologies that were aggressively evolving to replace them. All businesses can learn how to become disruptors by reading Christensen and coauthor Michael E. Raynor’s book The Innovator’s Solution.
In addition to showing that innovation is more predictable than most managers now think, Clay Christensen and Raynor (authors of the highly regarded Harvard Business Review article, “How Will You Measure Your Life?”) offer practical guidance on the commercial choices that are essential to truly disruptive growth. The authors outline the mechanisms that lead to successful innovation and demonstrate to managers how to adapt their strategies to the shifting conditions of a dynamic environment by citing extensive research and theories that have been tested in hundreds of firms across different industries.
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Clayton M. Christensen’s The Innovator’s Solution: Fostering and Maintaining Successful Growth
In his international best-seller The Innovator’s Dilemma, Clayton M. Christensen uncovered this heartbreaking paradox that was at the root of the failure of many industry leaders: by focusing excessively on winning over their most lucrative clients, these businesses actually paved the way for their own demise by ignoring the disruptive technologies that were aggressively evolving to replace them. All businesses can learn how to become disruptors by reading Christensen and coauthor Michael E. Raynor’s book The Innovator’s Solution.
In addition to showing that innovation is more predictable than most managers now think, Clay Christensen and Raynor (authors of the highly regarded Harvard Business Review article, “How Will You Measure Your Life?”) offer practical guidance on the commercial choices that are essential to truly disruptive growth. The authors outline the mechanisms that lead to successful innovation and demonstrate to managers how to adapt their strategies to the shifting conditions of a dynamic environment by citing extensive research and theories that have been tested in hundreds of firms across different industries.
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