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One of the hottest business strategies in Silicon Valley and abroad, the authoritative guidebook from the founders of growth hacking; It’s hard to imagine now, but there was a time when Facebook was MySpace’s sorry step-brother, LinkedIn was an exclusive network for C-suite executives, and Uber was a scrappy upstart that couldn’t compete with the Goliath that was New York City Yellow Cabs; Airbnb was the best-kept secret of travel hackers and couch surfers; Pinterest was a niche website that only bakers and crafters frequented; LinkedIn was the exclusive network for top-level How then did these businesses develop from such small beginnings into the industry leaders they are today?

Contrary to popular opinion, they didn’t achieve enormous global success by simply creating a brilliant product and crossing their fingers that people would like it. The amazing success of these businesses was the result of a well-researched, methodically applied strategy. This strategy is known as “growth hacking,” and it is used by not only the most popular start-ups of the moment but also businesses like IBM, Walmart, and Microsoft, as well as the millions of business owners, marketers, managers, and executives who belong to the GrowthHackers.com community. Imagine that the Lean Start-Up and Scrum methodologies did for product development and productivity, respectively, and that the Growth Hacking approach does for market-share growth.

It emphasises on customers’ acquisition, retention, engagement, and motivation to return and make more purchases. It involves cross-functional teams and quick testing and iteration. This book guides readers through the process of developing and implementing their own unique growth hacking strategy. It serves as an accessible and practical toolset that teams and businesses in all industries can use to grow their customer base and market share. Any marketer, business owner, inventor, or manager who wants to replace wasteful huge bets and “spaghetti on the wall” strategies with more reliable, repeatable, financially sensible, and data-driven outcomes must read it.

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