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As you start your fundraising efforts, learn what venture capitalists are looking for in startups. This best-selling book, which has evolved into the standard reference for understanding venture capital fundraising, is now in its eagerly awaited third edition. Venture Deals is for everyone, whether you are an entrepreneur, lawyer, student, or just have an interest in the venture capital ecosystem. The book goes in-depth on how contracts are put together, why some conditions are crucial (and others are not), and, more importantly, what drives venture investors to suggest particular results.

 Two seasoned venture capitalists with more than 40 years of combined investing experience as VCs, LPs, angel investors, and entrepreneurs will walk you through the negotiation process. You will learn from them how to create a fundraising plan that benefits all stakeholders; How to raise money; What terms matter and which ones don’t; How to negotiate a fair deal for everyone; What drives venture capitalists, including how they are paid and motivated.

How companies are valued by venture capitalists; How all current funding structures function, including convertible debt, crowdfunding, pre-sales, and other non-traditional methods; These are just a few of the topics covered in this book, which is intended to increase transparency in the venture capital funding process. As in earlier versions, this book includes valuable input from a seasoned CEO who has raised numerous rounds of funding from numerous different investors, so it is not only a biassed view from venture capitalists; Venture Deals is a must-read if you want to learn all the insider information about financing.

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